Your privacy matters to us. This Privacy Policy explains exactly what personal data dk7777 collects, why we collect it, how we use and protect it, and what rights you have over your information. We encourage you to read it carefully before using our platform.
All personal data is stored on secured servers using industry-standard encryption. We apply technical and organisational safeguards to protect your information from unauthorised access or disclosure.
dk7777 does not sell your personal data to third parties. Data is shared only with regulated service providers who assist in delivering our platform, under strict data-processing agreements.
You have the right to access, correct, restrict or request deletion of your personal data at any time, subject to our legal and regulatory obligations as a licensed gaming operator.
Identity verification data is collected in line with international anti-money laundering and responsible-gambling obligations. KYC documents are handled with strict access controls and retained only as long as required.
We use cookies and similar tracking technologies to improve platform performance and personalise your experience. Our Cookie Policy section explains exactly which cookies we use and why.
We only send promotional communications to users who have opted in. You can withdraw your consent and unsubscribe from marketing emails at any time through your Account settings or by contacting Support.
This Privacy Policy ("Policy") sets out how dk7777 ("we", "us", "the Platform", "the Operator") collects, uses, stores, shares and protects the personal data of users ("you", "the User") who access or register with the dk7777 platform at dk7777.cam, including any associated mobile applications or subdomains.
dk7777 is an English-language online gaming information and entertainment platform designed for Pakistani users. We are committed to handling your personal data responsibly, transparently and in accordance with applicable data protection legislation under the framework of the jurisdiction in which we hold our operating licence.
By registering an Account, making a deposit, or otherwise using the dk7777 platform, you acknowledge that you have read this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree to this Policy, you must not use the Platform.
For the purposes of this Policy, the following definitions apply unless the context requires otherwise:
Any information relating to an identified or identifiable natural person, including name, email address, date of birth, financial data and device identifiers.
Any operation performed on personal data, including collection, storage, use, disclosure, erasure or destruction.
dk7777, the entity that determines the purposes and means of processing your personal data.
A third party that processes personal data on behalf of dk7777, under a written data-processing agreement.
Know Your Customer documentation — identity documents, proof of address, source-of-funds evidence — collected for verification and regulatory compliance.
A small data file stored on your device by the Platform to enable functionality, analytics and personalisation features.
A freely given, specific, informed and unambiguous indication of your agreement to the processing of your personal data for a stated purpose.
The registered user profile created following completion of the dk7777 registration process.
dk7777 collects personal data that you provide directly, data generated automatically through your use of the Platform, and data received from third-party service providers. The categories of personal data we collect include:
Full legal name, date of birth, gender, residential address (including city — Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar or otherwise), email address, mobile number, username and password (stored in hashed form).
Government-issued identity documents (CNIC, passport or driving licence), proof of address, and source-of-funds documentation where required by our AML/responsible-gambling obligations.
Deposit and withdrawal amounts (denominated in PKR), payment method references, transaction history and balance information. We do not store full payment card numbers or mobile banking credentials — these are handled by our regulated payment service providers.
Wager amounts, game session durations, bet history, sports markets selected (including Pakistan cricket, PSL/T20, ICC tournaments, football and other markets), winnings and account activity logs.
IP address, browser type and version, device type and operating system, screen resolution, referring URLs, session timestamps and error logs collected automatically when you access the Platform.
Records of your correspondence with our Support team via live chat or email, including the content of queries, complaint records and support-ticket identifiers.
Your opt-in or opt-out status for promotional communications, preferred communication channel, and records of marketing materials sent to you.
We use the personal data we collect for the following purposes, each of which is supported by a lawful basis described in Section 05:
Each processing activity carried out by dk7777 is supported by at least one of the following lawful bases:
| Processing Activity | Legal Basis |
|---|---|
| Account registration & management | Performance of a contract with you |
| Deposits, withdrawals & bet settlement | Performance of a contract with you |
| KYC identity verification | Legal obligation (AML / licensing requirements) |
| Fraud detection & security | Legitimate interests of the Operator |
| Responsible gambling monitoring | Legal obligation / legitimate interests |
| Marketing communications | Your consent (opt-in) |
| Platform analytics & improvement | Legitimate interests of the Operator |
| Regulatory reporting & legal compliance | Legal obligation |
Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out before the withdrawal.
dk7777 does not sell, rent or trade your personal data to any third party for commercial purposes. We may share your data only in the following limited and controlled circumstances:
dk7777 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, accounting or reporting obligations.
| Data Category | Retention Period |
|---|---|
| Account & registration data | Duration of account + minimum 5 years after closure |
| KYC & identity documents | Minimum 5 years from account closure (AML requirement) |
| Financial transaction records | Minimum 5 years from transaction date |
| Gameplay & betting history | Duration of account + 2 years after closure |
| Support correspondence | 3 years from closure of the support ticket |
| Marketing preference records | Until consent is withdrawn + 1 year |
| Technical & device logs | Up to 13 months from collection date |
Following the expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with any individual user.
dk7777 uses cookies and similar tracking technologies (including local storage and session tokens) to operate the Platform, remember your preferences and analyse usage patterns. By continuing to use the Platform after being presented with cookie information, you consent to the use of cookies as described below.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Session management, authentication, security tokens, load balancing | Session / up to 24 hours |
| Functional | Remembering language preference, UI settings, last-visited game category | Up to 12 months |
| Analytics | Page view counts, session duration, navigation path analysis (anonymised) | Up to 13 months |
| Marketing | Tracking opt-in promotional engagement (only with your consent) | Up to 90 days |
You can control and delete cookies through your browser settings. Please note that disabling strictly necessary cookies may impair the functionality of the Platform, including your ability to log in and access your Account.
Subject to applicable law and the Operator's legitimate interests and legal obligations, you have the following rights in respect of your personal data held by dk7777:
To exercise any of the rights listed above, please contact our Data Support team at [email protected] with the subject line "Data Rights Request". We will acknowledge your request within 5 business days and respond within 30 calendar days. In complex cases, a further 60-day extension may apply, of which you will be notified.
dk7777 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. These measures include:
dk7777 is strictly an adults-only platform. We do not knowingly collect, process or store personal data belonging to individuals under the age of 18, or the higher minimum age required by the operator or licence jurisdiction. Access to and use of the Platform by minors is expressly prohibited.
During the registration process, all users are required to confirm that they are of eligible age. Where we have reason to believe that a registered user is under the minimum age threshold — whether through KYC verification, self-disclosure or third-party report — we will immediately:
dk7777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data-processing practices, legal obligations or platform features. When material changes are made, we will notify registered users by posting a prominent notice on the Platform and, where practicable, by sending an email notification to your registered address.
The "Last Updated" date at the top of this Policy will always reflect the most recent revision. We recommend that you review this Policy periodically to remain informed of how we protect your data. Continued use of the Platform following the publication of an updated Policy constitutes your acceptance of the revised terms.
If you have any questions, concerns or requests regarding this Privacy Policy or the way dk7777 handles your personal data, please contact our Support team. We are available 24 hours a day, 7 days a week, in English, with Urdu assistance available on request.
Email: [email protected]
Subject line: "Privacy Policy Query" or "Data Rights Request"
Response time: within 5 business days for acknowledgement; up to 30 calendar days for a full response. Do not share financial credentials over email — use live chat for sensitive account queries.
For complaints regarding the handling of your personal data that cannot be resolved through our Support team, you may refer the matter to the data-protection supervisory authority or dispute resolution body applicable under our licensing jurisdiction. Details are available from our Support team on request.
Your data is in safe hands. Explore our platform, review our full Terms & Conditions, or visit our FAQ for quick answers.